Challenge:
HorecaNova had a wide range of horeca products, but the website was not effectively converting visitors into customers.
Specifically, they faced these business problems:
- Large product catalog without clear structure for easy browsing
- No guided user journey for business buyers to quickly find products
- Lack of strong trust signals for wholesale and bulk purchasing
- Limited clarity in product presentation and categorization
- The website did not fully reflect professionalism and reliability
In the horeca supply industry, buyers need speed, clarity, and trust — especially when purchasing multiple products for business use.
Solution:
IT Leadz did not just build HorecaNova a website.
We built a conversion-focused eCommerce system — designed to simplify product discovery, improve trust, and guide users toward purchase.
Instead of focusing only on product listings, we focused on buyer behavior — helping business users quickly find what they need and complete purchases efficiently.
What We Built:
- Structured Product Categorization
Organized products like tableware, candles, and glassware into clear categories - B2B-Focused User Journey
Designed navigation for fast product discovery and bulk buying - Trust & Credibility Signals
Highlighted quality, delivery reliability, and product range - Conversion-Optimised Product Pages
Clear presentation of features, usage, and value - E-commerce Optimization
Simplified checkout and purchasing process - Mobile-First Experience
Fully responsive for users ordering on the go
Results:
HorecaNova transformed from a product-heavy webshop into a structured, conversion-focused B2B eCommerce platform.
Here is what changed:
- Improved product discovery and navigation
- Clearer communication of product categories and value
- Stronger trust for business buyers
- Faster purchasing experience for bulk orders
- Conversion-focused system supporting consistent sales
The platform now helps horeca businesses quickly find and order what they need — making purchasing efficient, reliable, and scalable.
